Save money! Don't hurt your boat's resell value by drilling holes in it.

As in dollars and sense! With hardware mounted fishing rod holders you have to buy new rod holders when you sell your boat...OR you need to be able to convince the new owner those ugly holes you drilled in the gunnels is actually a good thing. Otherwise, you hurt the resell value of your boat just because you mounted fishing rod holders. Wow! That's some expensive rod holders!